Corny subject line, I know, I know. But listen, I found the coolest thing today and I’m so excited to share it that I can barely type. Not even the dog that is snoring and twitching behind me right now can deter me. I discovered this thing, in the way we always discover things these days: a tweet leads to a click, which leads to an article, which sometimes leads to something really neat. So genuine and heartwarming and full of good will. What is it? Okay. Okay. I’ll tell you.

There’s a new (well, seven months old) website for men called Bureau of Trade. It seems that they curate cool vintage stuff (like iconic furniture, scarves, leather bags) from sites like eBay and feature it in a cleaned up manner, with basic info, etc. because good design also makes things better. Yeah, yeah. But what they also do, which is the reason I’m so excited, is they have a category called COMPANIONS with a dog icon.

When you click the icon, you get this page of photos featuring amazing rescues, mostly dogs but I did see a few horses and a fish.

When you roll over each of the photos, you get some basic info like the dog’s name plus a snarky comment (which of course I like), and also the ability to share it around. Even though it says BUY NOW it’s really just a call to action because in most cases clicking the photo will take you directly to the site for more information to get the adoption ball rolling! Occasionally I did see a purebred dog linked to a breeder, and those were for sale, so we’ll hope they’re on the up and up. I’m highlighting the one below because Clover von Copperfield is such a great name (and, yes, I would love to adopt Clover):

So I know there are already lots of ways to see dogs that are available for adoption, but in this high end retail space it’s a new frontier. I almost want to burst into tears of joy, where’s the kleenex? It’s a very clever and generous thing to do, and I think Michael Moskowitz with his Bureau of Trade is really on to something and for that he gets huge applause.

What’ll they think of next?

Visit the Bureau of Trade and see the pups.
If you’re interested, here’s a good post in the New York Times T Magazine Blog about Michael Moskowitz and Bureau of Trade (although sadly there’s no mention of the pups, grrrrr).